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Superveda.cc - About Us

This brief introduces Superveda.cc, outlines the expansion strategy and profiles the executive team to help participants understand the stakeholders they may meet during the bootcamp.

Company overview

Superveda.cc is a diversified e-commerce marketplace rather than a pure wellness brand. It began with health and nutrition products but now sells everything from household goods and electronics to beauty items and fitness equipment. Think of Superveda as a boutique Amazon - a trusted platform where customers can discover curated products alongside expert advice and subscription services. The company operates online stores in North America and Latin America and is preparing to accelerate growth. Key initiatives include:

  • Global expansion: opening operations in Europe and Central America and localising the catalogue for regional tastes.
  • API ecosystem: enabling partners - retailers, apps and service providers across multiple verticals - to embed Superveda's catalogue and order-processing into their own platforms via well-documented APIs.
  • AI-driven customer support: deploying chat, WhatsApp and social-media bots to handle inquiries, recommend products and automate returns.
  • Security and compliance investments: modernising application and data-security posture to protect customer data and meet evolving regulations. As a marketplace, Superveda handles vast amounts of personal and payment information, so robust security is fundamental.

Our executives

Executive Role Responsibilities
Camila Rivera Chief Information Security Officer Leads information-security strategy, risk management and compliance.
Pedro Garcia Vice President of IT Security Oversees data-security initiatives and remediation of audit findings.
Alex Dominguez Director of Security Operations Manages the Security Operations Centre (SOC) and incident response.
Diego Mendoza Chief Information Officer / Director of Network Operations Ensures infrastructure performance, availability and cost-effectiveness.
Elena Rodriguez Cloud & DevOps Architect Designs cloud architectures and embeds security into CI/CD pipelines.
Laura Martinez Product & Business Manager Responsible for digital product strategy and customer experience.
Marco Castillo Marketing Lead Leads marketing strategy and conversion optimisation.
Gabriela Lopez DevOps Manager Manages continuous integration and delivery pipelines.
Andres Vega Network Security Engineer Operates security infrastructure and manages policies.

Our vision

Superveda's mission is to empower people to live better by offering a wide range of high-quality products and services in one place. Whether customers are shopping for supplements, household essentials or the latest gadgets, we aim to provide a trusted, convenient and personal experience. Innovation through APIs, AI and partnerships helps us deliver tailored recommendations and seamless shopping. Our commitment to security and privacy underpins everything we do: protecting customer data and maintaining trust are non-negotiable. As we expand globally, we're seeking partners and solutions that can grow with us and help us meet the evolving threat landscape and regulatory demands.

For our latest risk management report, click here.





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